Gen Z Through the Rainbow
Glossier You Eau de Parfum
Since Glossier was dropped in 2014, the brand has been a cult favorite among young people. From Balm Dotcom to Boy Brow, their simple design and effective product have made Glossier a must-have. We love their Glossier You perfume, a “skin-smell enhancer [that] smells perfectly on everyone.”
Tower 28 Complete SOS Skincare Routine
Tower 28 is for the sensitive skin girlies! This clean, vegan, and sustainable (and aesthetically pleasing!) brand is a Gen Z fave. Their Complete SOS Skincare Routine is an “intentionally basic” group of products. The SOS Daily Rescue Facial Spray went viral for quickly curing people’s skin woes. With facial spray, serum, and cream, using this set is a guarantee of dewy skin.
Poppi Prebiotic Soda Variety Pack
In the era of mocktails, poppi has distinguished itself as a fun and functional sparkling beverage. Their bright colors and playful branding perfectly align with poppi’s delicious flavors. Poppi was discovered by Whole Foods in 2016, and the rest is history. Now, Gen Zers flock to the drink for healthy, bubbly tastiness in their variety pack — all thanks to apple cider vinegar.
Baggu Puffy Laptop Sleeve
We all need a little joy in our lives. Baggu’s smile emoji-printed laptop sleeve is what the doctor ordered. Made with recycled materials, this product is one of the many adorable ones made by Baggu. Their bags take the cake, though — fanny packs, cloud bags, totes, and crescent bags printed with whimsical nature-inspired patterns. For an accessory to tie together a look, Gen Z picks Baggu.
Chamberlain Coffee Advanced Matcha Bundle
Emma Chamberlain is the voice of a generation. The 22-year-old Youtube star-turned lifestyle-icon has been with Gen Z since the age of Tumblr and Musical.ly. Chamberlain took her coffee addiction to another level launching Chamberlain Coffee in 2020; it instantly became a hit. With the rise in matcha drinkers, Chamberlain Coffee’s Advanced Matcha Bundle perfectly encapsulates young people’s taste.
Levi’s 501 Original Fit Jeans
Levi’s are a staple in Gen Z’s closet. With jeans a part of almost every look served, these are an essential. 501s are available in men’s and women’s cuts. Levi’s calls them “literally the blueprint for every pair of jeans in existence,” and we know that’s right. If nothing else, they’re the blueprint for every Gen Zers fit check.
Dyson Supersonic Hair Dryer
Hair is everything. Dyson does it for us. Their Supersonic Hair Dryer went viral for its five styling attachments, heat damage reduction, and increase in smoothness and shine. The price tag is worth it when it comes to an effortlessly flawless hairstyle. Gen Z loves a healthy, good-looking hair moment!
Aritzia Cozy Fleece Sweatpant and Hoodie
It feels like everyone is an Aritzia girlie right now. This Canadian-founded brand offers all the basics in cute, flattering designs. Aritzia also offers a large sustainable selection. Their Tna Collection of sweatsuits is comfortable while also looking cute — the essential combo for young people.
Starbucks Bottled Mocha Frappuccino
Iced coffee and Gen Z are inextricably linked. From frappuccinos after a long day of middle school to, now, shaken expressos to get us through a day at work, we love to indulge in a mild caffeine addiction. To young people, the Starbucks Bottled Mocha Frappuccinos represent treats from school vending machines, offerings in a company fridge, or a convenience store indulgence.
Stanley Quencher H2.0 Flowstate Tumbler
Hydroflasks have been felled; Stanley Tumblers took their crown. The 40-ounce quencher is now associated with Gen Zers who love to stay *hydrated.* The cute pastel shades, the powerful cooling and heating capabilities, and the large amount each bottle holds have made it a cult classic among those who curate aesthetics. The only question: what bottle comes next?
Canon PowerShot ELPH 180
Gen Z loves all things vintage. Digital cameras have seen an astronomical rise in recent years, with many in the generation creating separate accounts for their “digis.” The PowerShot ELPH 180 is one example of relatively affordable, high-quality point and shoots. Photographers also decorate their cameras with stickers and paint. We love a photography moment!
