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Picture of Jason Koldony

A letter from Jason Koldony, Chief Financial Officer

2021 was an uphill battle for so many– a year defined by loss and by strength, by challenge and perseverance, by courage and by sacrifice. I think it was impossible for anyone to get through this past year without experiencing all six of those things.

If 2020 was the year of the mask, and 2021 was the year of the vax, we can only hope that 2022 will be the year to finally relax. A year ago, some thought they saw the light at the end of the tunnel–ultimately we learned that this light may have just been a mirage…

For those in their teens and twenties, and perhaps for all,  it can be easy to take your own health for granted. As this trying year comes to an end, I’m immensely grateful just to be writing this–and for you to be reading it. It’s important to practice gratitude for all your wins this past year, no matter how big or how small. There are so many things in this world that are out of our control, and that was more true than ever in 2021. In 2022, I hope we can all accept the things we can’t change, have the courage to change the things we can, and have the wisdom to know the difference.

As the new year approaches, uncertainty remains. Some may still see that light at the end of the tunnel, and others may not. Some may think they’ve already found the light, and perhaps one thinks there’s actually no light there at all. I believe we all have a light behind us and in front–something that happened this year we can gratefully reflect on, and something good that has yet to come. And I hope we can all take a moment, as I am now, to reflect on some of the good, some of the bad, maybe a little of the ugly, and all of the beautiful things that happened to you this year.

If you’re reading this, you made it another year around the sun, and so for that, you have a light to be grateful for. Wishing all a joyful, peaceful, and comfortable new year.


Read Shaina Zafar, our Chief Marketing Officer’s 2021 letter here.

Read Maia Ervin, our Chief People Officer’s 2021 letter here.


JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jason Koldony