This Week in Hot Gen Z Trends

Week of April 19th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

ASOS will take their clothes back now…

Fast fashion retailer ASOS has started a new program where they will recycle old clothes to remake them anew. It’s only in the UK now, but plans are to take this global.

Dogecoin, the meme crypto, is on the rise!

Dogecoin has erupted in value, despite the cryptocurrency being labeled ‘just a meme’. It was created as a joke version of Bitcoin and now we’re in for the ride.

⏫ Pentagon confirms UFO video?!

The Pentagon confirmed the veracity of a video showing a UFO – take a look!

SZA talks about her experience of Islamophobia.

SZA opened up about her experience of Islamophobia in an interview with @MuslimGirl – she talked about a “personal fear of standing in my truth and standing in my faith”.

⏬ This mom has divided TikTok over parenting style…

Everyone on TikTok had an opinion about this mom who took all her kids’ toys away in a trash bag after they refused to clean their room. Which side are you on?

YouTube demonetizes James Charles’s account!!

YouTube has finally taken action on the allegations that have been piling up against James Charles, this is significant as YouTube is a key source of revenue for the beauty influencer. He has been accused of soliciting nudes from underage fans

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.