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From giving bland social media some much-needed flavor to helping you strategize a campaign that crushes, our team (and our Gen Z network of thousands) are here for consultations every little step of the way.
JUV Media
Inside the Minds of Gen Z
The cohort differs from preceding Millennials is its “aspirational unapologetic-ness,” said Juv Consulting founder Ziad Ahmed. Faith Andrews-O’Neal and Ziad Ahmed KATIE JONES/WWD Increasingly isolated and more online than ever, understanding the Gen Z paradox is integral to appealing to them, according to Ziad Ahmed, chief executive officer and founder of the Gen Z-centric Juv Consulting. […]
Facing A Generational Shift, How To Engage Gen Z
For even the most established brands, the time has come for a shift in audience engagement. Younger audiences aren’t as loyal as previous generations, and their expectations for brands have changed. A new study from McKinsey this spring found that half of Generation Z would leave even their favorite brand for a cheaper or higher-quality option, while […]
Meet the Gen Z brand whisperers: ‘I come in and I’m like: don’t make some weird old-ass campaign!’
Big companies are turning to young people to avoid falling foul of Gen Z’s values. One even has its own ‘ZEO’. But is it driven by principles – or profit? Just after April Fools’ Day in 2017, Pepsi debuted a short film that seemed to many like a bad joke. In the two-and-a-half-minute Live for […]