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JUV Media
JUV Media is a collection of JUV press features — from our staff to our campaigns.
‘Lit’ Is Over and Other Things You Can Pay Teens to Teach You
The New York Times — Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them. When CJ DeLeo founded his record label, Right Coast Music, he knew that reaching teenagers would be crucial to its success. But rather than thumbing through Instagram to figure out how to talk to 10- to […]
Engaging Gen Z In Your Social Impact Efforts
Forbes — Although they are very young and therefore not yet big earners, the increasing impact of the digital natives of Gen Z — folks born between 1996 and 2010 — weigh heavily on the minds of marketers especially those of us at the intersection of social and economic impact. Research shows that engaging around […]
Millenial experts are over – meet the teenage thought leaders marketing Gen Z to the masses
Mic — No millennial attracts more mockery than the “thought leader.” These self-described experts, also known as brand consultants, travel the globe engaging in the debatable science of telling companies how a generation comprised of over 75 million people likes to eat, work, shop and live, all the while pulling in serious cash. Now, there’s a new crop of teenage […]