Our
Contributors
From giving bland social media some much-needed flavor to helping you strategize a campaign that crushes, our team (and our Gen Z network of thousands) are here for consultations every little step of the way.
JUV Media
Why Gen-Z Yellow Will Never Be Millennial Pink
Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon. If Millennials had pink, then Gen-Z, it seems, has yellow. Since 2017, internet culture critics have been proclaiming “Gen-Z Yellow” — a bright, sunny, impossible-to-ignore hue — as the generation’s defining colour. At first, Gen-Z Yellow […]
Rising stars of the creator economy: 22 of the social-media industry’s new generation of leaders
It’s been another record year for the creator economy. The industry, often still described by insiders as the “Wild West,” has witnessed ups and downs in 2022, from record-breaking investments into startups and newly minted unicorns to mass layoffs across the space. Influencer-marketing spend, which in part fuels many creators’ businesses, is expected to exceed $6 billion by next year, […]
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF’s research and analysis think tank looks at the most-revered brands among young fashion shoppers. If evidence were needed of how impactful collaborations can be in expanding customer bases, Gucci’s tie-up with Roblox in 2021 provides it. Under the oversight of then-creative director Alessandro Michele, the Kering-owned […]