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The State of Fashion 2023: Resilience in the Face of Uncertainty
The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the […]
BoF VOICES 2022: Finding Optimism in an Unsteady World
From the Ukraine War to the climate crisis to the legacy of the pandemic, speakers including CNN’s Clarissa Ward, Mercy Corps’ Tjada D’Oyen McKenna, Goldman Sachs’ Tim Ingrassia and Google X’s former chief business officer Mo Gawdat discussed the uncertainty gripping the world — and why there’s cause for hope. OXFORDSHIRE, United Kingdom — We live in […]
Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers
“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact, authenticity is now critical to survival. Forrester research indicates that 71% of U.S. consumers relate to and want to back authentic brands. Increasingly, marketing teams are turning to influencers to help reaffirm and amplify that authenticity in order to build credibility among an […]