From giving bland social media some much-needed flavor to helping you strategize a campaign that crushes, our team (and our Gen Z network of thousands) are here for consultations every little step of the way.
Leah Butz is a Copywriter & Content Contributor living in Queens, New York. If you don’t catch her biking around on her 1977 Motobecane, then she’s probably at home baking a new bread recipe. Sometimes she posts on Instagram at @containsham.
Do you remember traveling? Merriam-Webster defines it as “going to different places instead of staying in one place.” And if you can believe it, it’s something we used to do a lot. But then… you know the rest of the story. 2020 made taking a walk to the corner store feel like an expedition. Here […]
Every brand tries to strike the perfect balance between funny, informative, and engaging content. Social media humor, however, is unlike comedic advertising predecessors, and requires some analysis for brands to fully understand it. The balance between authenticity and advertisement can be very difficult to reach on social media, especially when a brand is catering to […]
Ah, TikTok. Home to dance challenges, story times, cooking POVs, and animations of electric pink babies dancing to cumbia. As it turns out, TikTok has more than the Hype House (trend #1 in our 2020 trend report), but it might take a user some time to get to the “other side.” Welcome to Alt-TikTok (trend […]