Our
Contributors
From giving bland social media some much-needed flavor to helping you strategize a campaign that crushes, our team (and our Gen Z network of thousands) are here for consultations every little step of the way.
Leah Butz
Nobody can do social media humor like Gen Z
Every brand tries to strike the perfect balance between funny, informative, and engaging content. Social media humor, however, is unlike comedic advertising predecessors, and requires some analysis for brands to fully understand it. The balance between authenticity and advertisement can be very difficult to reach on social media, especially when a brand is catering to […]
Should brands engage in Alt-TikTok?
Ah, TikTok. Home to dance challenges, story times, cooking POVs, and animations of electric pink babies dancing to cumbia. As it turns out, TikTok has more than the Hype House (trend #1 in our 2020 trend report), but it might take a user some time to get to the “other side.” Welcome to Alt-TikTok (trend […]
Why is @soyouwanttotalkabout so successful among Gen Z?
Instagram is no longer reserved for selfies. For a long time, activists created shareable infographics to educate followers on current social issues. After the George Floyd murder in summer 2020, the popularity of infographic Carousel posts grew exponentially. Graphics shared information about everything from institutional racism, to climate change, to the stock market, and more. […]