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From giving bland social media some much-needed flavor to helping you strategize a campaign that crushes, our team (and our Gen Z network of thousands) are here for consultations every little step of the way.
Sandra Salvatierra
How a 22-Year-Old Gen Zer Based in NYC Handles Her Money
During the summer of 2020, I picked up a weird, new habit: binge-watching “Millennial Money” Youtube videos. I was fascinated by everyone’s personal spending habits — from the copious amounts of coffee purchases that amassed to thousands, to bloated rental prices in big cities. At the time, I was living at home in South Florida, […]
Want to understand Gen Z? Meet our Coming of Rage speakers!
Have you heard about the hottest marketing event of the year? Coming of Rage is here to shatter your image of the Gen Z “consumer”, and unveil the raw, authentic anger that comes with being a young person in 2021. But we’re not just yelling into the void about greenwashing or rainbow-washing—we actually want to […]
So, you want to be Heather?
The #heather hashtag has over 1 billion views on TikTok (and no, it has nothing to do with the 1988 cult classic film, Heathers). The “Heather” trend stems from the titular track by Gen Z icon Conan Gray where he muses over a seemingly perfect girl. (Can you guess her name?) The trend comes on […]