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Contributors
From giving bland social media some much-needed flavor to helping you strategize a campaign that crushes, our team (and our Gen Z network of thousands) are here for consultations every little step of the way.
Shaina Zafar
The Past, Present & Future of Gen Z Yellow
Where can we find light in this never-ending shade? There is something to be said about the pantsuit. It’s iconic, symbolic in its marking of the shifts in politics and culture. Most notably, we can turn to female politicians to highlight this phenomenon. Hilary Clinton’s pantsuit; white, stoic, regal. Elizabeth Warren’s; shockingly pink, brash, room-commanding. […]
A letter from Shaina Zafar, Chief Marketing Officer
2021 has been a year that has been marked by the words “unprecedented times” and somehow even with new waves of shock, optimistic (cautiously optimistic) hope has brought this year to an end, with a fresh start to 2022. I cannot begin reflecting on this past year without acknowledging how much it has impacted the […]
Gen Z doesn’t care about your #Sustainable Marketing
Introduction Sustainability has been earmarked by the bookends of trending phrases like “greenwashing” and paper straws, without the nuance of understanding the implications of what sustainability means for the present moment, the future of our world, and the state of humanity—especially young people. Unlike other generations, Gen Z has had the unique upbringing of being […]