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4 Strategies Brands Can Adopt From Fandom Culture to Reach Gen Z

4 Strategies Brands Can Adopt From Fandom Culture to Reach Gen Z

What could a K-pop band, Anime series, and TikTok-famous YA novel have in common? A strong fanbase (that maybe borders on obsessive).   Brands aiming to connect with Gen Z can…

ByRian WeinsteinSep 21, 2023
THIS WEEK IN HOT GEN Z TRENDS: ❄️ WE MADE IT TO THE -BER MONTHS 📲  

THIS WEEK IN HOT GEN Z TRENDS: ❄️ WE MADE IT TO THE -BER MONTHS 📲  

With a month until Halloween, The Screenshot is using this edition to discuss 10 fits on everyone’s minds for this spooky season.  All things Barbie  “Oppenbarbie” dominated our feeds this…

ByHarmonie RamsdenSep 14, 2023
THIS WEEK IN HOT GEN Z TRENDS: “I’ll wear your grandad’s clothes, I look incredible” 📲 

THIS WEEK IN HOT GEN Z TRENDS: “I’ll wear your grandad’s clothes, I look incredible” 📲 

New York Fashion Week is running from September 7 to 13 this month. With avant-garde (and above-pay grade) looks running our feeds right now, this edition is dedicated to Gen…

ByHarmonie RamsdenSep 11, 2023
THIS WEEK IN HOT GEN Z TRENDS: why a florida car wash is better at socials than you … 📲 

THIS WEEK IN HOT GEN Z TRENDS: why a florida car wash is better at socials than you … 📲 

(ICYMY, these tier graphics are a viral way to rank what’s hot and what’s not in your world. S represents the superior, or 秀, class while the rest follows a…

ByHarmonie RamsdenSep 4, 2023
THIS WEEK IN HOT GEN Z TRENDS: 11 GEN Z STAPLES YOU **NEED** TO KNOW 👀 

THIS WEEK IN HOT GEN Z TRENDS: 11 GEN Z STAPLES YOU **NEED** TO KNOW 👀 

Gen Z Through the Rainbow  Glossier You Eau de Parfum  Since Glossier was dropped in 2014, the brand has been a cult favorite among young people. From Balm Dotcom to…

ByHarmonie RamsdenJun 29, 2023
THIS WEEK IN HOT GEN Z TRENDS: ⚠️ THE MINDY KALING EFFECT IS REAL ⚠️ 

THIS WEEK IN HOT GEN Z TRENDS: ⚠️ THE MINDY KALING EFFECT IS REAL ⚠️ 

With a quarter of Gen Z adults identifying as LGBTQ+, Pride Month is an important time for the generation. It’s also the best time to get memes about queer identities.…

ByHarmonie RamsdenJun 19, 2023