The hot take you didn't ask for.
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How to Market to Gen Z, From Gen Z
Generation Z is the largest and most diverse generation in history. We represent 40% of consumers and already control $143 billion in purchasing power globally. The time to understand and…
How Gen Z does Black Friday
The Screenshot: Week of November 23 Black Friday is coming so we’re talking about Gen Z’s shopping habits. Here’s your TL;DR: BNPL on the rise; This Throwback Tune on TikTok; Dua…
Gen Z Swiping Right To 2021
The Screenshot: Week of November 16 Dating in 2020 has not exactly been the smoothest, so we’re telling you all about it – here’s your TL;DR: Shooting my shot; Gen Z takes…
The Rise of Short-Form Gen Z Podcasts
Older generations associate Generation Z with their strong presence on social media. While we are well-versed in Instagram infographics and Twitter threads, this generation is shifting to a new form…
Gen Z Can: The Election Aftermath
The Screenshot: Week of November 9 The election is over, and so is a tumultuous four years. President-elect Joe Biden promised to unite the country and Kamala Harris has made…
Being an RA in the Era of COVID-19
In our Navigating 2020 as a Gen Zer series, we explore the personal stories of JUV members who recount arguably the most chaotic, yet formative year for Generation Z. My…