The hot take you didn't ask for.
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THIS WEEK IN HOT GEN Z TRENDS: YOU’LL NEVER BELIEVE WHAT JIMMY KIMMEL SAID TO MALALA
Ramadan is the month-long tradition of spiritual renewal for Muslims around the world. With over 3.5 million American Muslims in the US and nearly 2 billion worldwide, this 30 day…
THIS WEEK IN HOT GEN Z TRENDS: YOU’LL WANT TO PUT DEEZ NUTS IN YOUR MOUTH…
Doubting Gen Z’s political influence? Guess what: we’re back at it again, this time targeting ConocoPhillips and the Biden administration. The Willow Project is a proposed drilling expansion in Alaska’s…
From Award Shows to the Super Bowl, Gen Z’s Viewing of Events is Changing
Exploring how Gen Z is altering how brands/companies host and promote events From the Grammys and the Super Bowl to New York Fashion Week, the demand for attention at high-profile…
THIS WEEK IN HOT GEN Z TRENDS: JAMIE LEE CURTIS IS ALL OF US!! 🧎♂️
On June 30, 2021, the NCAA switched its Name, Image, and Likeness (NIL) policy to allow student-athletes to be paid for their prowess. The NIL movement began in 2019 in…
Gen Z Has a Love/Hate Relationship With Social Media–Here’s Why
We’re up all night with it. We look to it to make us feel attractive and valued. We get a hit of dopamine when we look into its eyes. Our…
THIS WEEK IN HOT GEN Z TRENDS: IS GEN Z THE INCEL GENERATION? 😳
Every generation has its point of criticism when it comes to technology: Baby Boomers texting like serial killers and Gen X substituting *wayyyy* too many emojis (read: 😂) in their…