The hot take you didn't ask for.
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What does Gen Z think about the sustainable fashion movement?
How can an entire generation be *obsessed* with thrifted finds while still searching for dupes on Amazon? We asked The Receipt, JUV’s in-house research network of over 5,000 young people…
This Week’s Hot Gen Z Trends
Week of February 15th How is it already half-way through February? Fresh off of Valentine’s Weekend, JUV is looking ahead at the digital trends that will dominate the week. Want…
How to get Gen Z to fall in love with your brand
1992 was a big year for Generation Z, and we weren’t even born yet! Author Gary Chapman changed the dating world forever with his book, The Five Love Languages, and…
Top Gen Z Trends of 2020 Marketers Need to Know
I don’t think it would be honest to claim that we have the right words to describe this past year, but I do think it is fair to say that…
The Smiley Face Emoji Doesn’t Mean I’m Happy: Top 10 Gen Z Emojis
Are you fluent in Generation Z emoji usage? Check out our slideshow to see how young people subvert even the most commonly used emojis out there.
How to Market to Gen Z, From Gen Z
Generation Z is the largest and most diverse generation in history. We represent 40% of consumers and already control $143 billion in purchasing power globally. The time to understand and…