The hot take you didn't ask for.
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How to Market to Gen Z, From Gen Z
Generation Z is the largest and most diverse generation in history. We represent 40% of consumers and already control $143 billion in purchasing power globally. The time to understand and…
Being an RA in the Era of COVID-19
In our Navigating 2020 as a Gen Zer series, we explore the personal stories of JUV members who recount arguably the most chaotic, yet formative year for Generation Z. My…
8 Quotes About Gen Z’s Politics… And It’s Not All About Voting Blue.
Ahead of this year’s one-of-a-kind election, JUV partnered with Plus1Vote, CommunityX, and Freedom March NYC to host an event on Wednesday, October 28th that brought our audience into the orbit…
What is Generation Z buying during COVID-19?
As living in a pandemic becomes the cursed “new normal,” millions of Gen Zers are adjusting to their changed lives. The team at JUV wanted to learn more about how…
5 Quotes You Need To Know From Gen Z’s Biggest Stars
After weeks of energy, anxiety and lots of iced coffee, JUV finally hosted its first ever Behind The Screenshot event on October 14th. We brought together some of Gen Z’s…
Does Generation Z Want to Work from Home?
Gen Z is the very first cohort to enter the workforce virtually, and they’re doing it from the confines of their questionably wallpapered childhood bedrooms. Amidst the chaos of 2020,…