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Welcome to Trend University, your quick crash course on Gen Z trends, taught by Professor Sophia Delrosario, Insights Strategist. Last week, we danced to the Clap For Em trend, studied for AP exams, and prepped for Hot Vax Summer. (Missed last week’s lecture? Catch up!)

Here’s this week’s lecture about the latest TikTok videos, memes, and lifestyle trends!

TikTok

Walking On Our Way Trend… “Baw Baw Baw” 

I’ve literally been singing this audio EVERY time I start walking somewhere. This catchy trend has people in a line, walking with a fun pose while referencing varying scenarios.

@messyhadley

I can’t do the walk thing but anyways

♬ original sound – B TRAP 💋

Ugh, I hate people that work at the bank!

It’s a quite frequent trend for TikTok captions to slightly mimic the audio but discuss something else. This one is no different – people express their ‘hatred’ for something, before admitting to being the thing they really hate.

@notleo666

I still don’t like them tho 😅🤫

♬ Beach Bunny by Cloud 9 – Quinn

The day he left me was the day that I died.

Another hot transition trend! Users’ rotating camera work are put to the test as TikTokers show off their makeup looks from natural to glam.

Meme Culture

Prego Sauce on the Counter

A home cook went viral for dumping Prego tomato sauce, noodles, and meatballs directly on her kitchen counter, then mixed it, to serve to guests. That’s right: raw Prego and counter germs. A lovely housewarming meal! (The original video was taken down, so enjoy nachos instead…).

Clowning on Gabbie Hanna?

Many teens online express concern for singer and YouTube personality Gabbie Hanna, who has been acting strangely on Instagram Live. People claim that she’s trying too hard to be Trisha Paytas, another Internet star with a similar comedy style, and are mocking her ‘bad’ poetry.

Entertainment

‘Mother and Daughter’ Duo Finally Meet!

Olivia Rodrigo, the rising Gen Z pop star on everyone’s radar, meets her hero Taylor Swift at the BRIT Awards, and TikTok and Twitter rejoiced seeing their photo together.

SNL’s Problematic Take on Gen Z

The late-night show put out a sketch titled “Gen Z Hospital,” which was largely hit with backlash due to its poor usage of AAVE and overall, its cringe-worthy acting. It’s giving me very much “boomers didn’t do their research.” 

Joshua Bassett comes out with a beautiful song snippet!

The Disney star performed a lovely original song while opening up about his sexuality after gushing over Harry Styles in an interview. It was so casual and admirable, and we hope its visibility helps other young LGBTQ+ people feel more seen in the media!

Lifestyle

Cottagecore is here to stay.

Last spring and summer, cottage core was all the rage – and it seems that trend has transcended into 2021! The whimsical nature aesthetic of having a picnic in a field with your friends, in flowery dresses and fruit platters, is still super desired amongst teens. 

Strawberry cardigans, corset tops, resin rings, oh my!

Some of the hottest pieces for the upcoming summer include embroidered pastel sweaters with daisies and various fruit on them, as well as patterned vintage corset tops to layer! Chunky, colorful resin rings are also super trendy now as well!

Asian style influencers who we totally love!

In honor of API month, here’s a mix of some iconic + on the rise lifestyle influencers to highlight: Sara and Avni (@iconicakes), Rebecca Ko (rebeccaxko), Nava Rose (@the.navarose on TikTok), Marissa Ren (@marstruck), Yuyan (@itsyuyann)

Current Events

Add your pronouns on Instagram! 

The social platform launched a new feature where users can add their pronouns to their profile. This is such a great step for inclusivity and embracing gender identity.

Eid Mubarak!

Ramadan comes to an end this week, as Muslims celebrate Eid Al-Fitr or the Festival of Breaking the Fast. Eid involves 2-3 days of celebrations consisting of special morning prayers.


JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

For those based in the United States, the end of the pandemic feels closer than ever before. Throughout this whole nightmare, we all experienced grief in complete social isolation. However, as more people get vaccinated, society is finally starting to get back into the groove of things, including hanging out with friends and family in public settings.

There is obviously an initial excitement and buzz around going out to eat with friends or watching a movie in a real movie theater. However, after being in social isolation for so long, will interacting in person be the same? Will there be judgment? Will people still like us?

This is exactly the stress and anxiety that Gen Z is feeling right now, and it’s called social anxiety.

What is Social Anxiety?

According to the National Institute of Mental Health, social anxiety is a mental health condition that is the “intense, persistent fear of being watched and judged by others”. This affects a broad variety of people, but Gen Z in particular– 70% of teens across all diverse backgrounds state anxiety and depression are both crucial problems among those in their generation, which is much higher than previous generations.

This illness has been affecting individuals for centuries, but as awareness grew around mental health due to nonprofits and campaigns, like Mental Health Awareness Month in May, those dealing with this issue have finally been able to seek help. 

But, unfortunately, this pandemic and vaccinations could be a potentially large trigger for this extreme fear of socializing.

Pandemic & Vaccinations

Though social anxiety has been around for a long time, the pandemic has directly contributed to many people developing this illness. Although put in place for safety, social distancing measures and stay-at-home orders deeply impacted mental health. People began developing a fear around others, internally questioning if the person next to them had COVID-19. 

Not only did the pandemic create new strains of anxiety surrounding finances, health and safety, and other concerns, but it also made it easy for people to live comfortably without others. It allowed people living with social anxiety to continue along the same path and relieved their tensions for a short while.

However, vaccinations are here, and society is ready to start back up again. So, how are people coping with this?

Social Media Social Anxiety

Many Gen Zers have taken to Tik Tok and Twitter to express their concerns about social anxiety through humor. These memes have become a primary coping method to relieve tensions and laugh about the horror of having to meet new people.

How to Combat Social Anxiety

So, how can Gen Zers adapt besides through using humor?

Check out these Gen Z nonprofits and individuals doing incredible work in the mental health space! They have great tips and advice on how to reduce social anxiety, and many other mental illnesses.

Social anxiety is not something that can magically go away as soon as society starts up again, just as mental health does not magically go away. This Mental Health Awareness Month, focus on your own mental health. Check-in on friends and help spread awareness. It’ll take time, energy, and a lot of effort, but Gen Z can recuperate and adapt to this new era.


JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Week of May 10th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

Do you know Gen Z’s new drink obsession?

Bye Dalgona, Chlorophyll water is the trendiest Gen Z drink. The drink has many benefits, including glowy skin, so we’re all over it!

Will Smith screams body positivity with his new figure

A photo of Will Smith’s lockdown figure has gone viral – he ‘loves it’ –  but as we’re returning to the world, he’s teaming up with YouTube to get his health back on track. We’re joining in.

⏫ Catsh*t insane… Carol Baskin has a new what?!

Jumping on the $DOGE coin hype, Carol Baskin has created her own alt-coin and named it $CAT… This is some simulation we’re living in.

Gates’ divorce is sad… but the memes are just too much!

The memes have spoken – that’s all!

⏬ The Gen X celebs caught talking to Gen Z teens

This Gen Zer shared a TikTok video speaking about how Matthew Perry messaged her when she was 19. She felt ‘uncomfortable’ knowing he was the same age as her dad. She’s since been kicked off Raya, the exclusive app that they matched on.

NRA tweets for Mother’s Day and gets ratio’d

The NRA tweeted about mothers and daughter using guns on Mothers’ Day, not long after a murder-suicide took place. The disgusted replies received thousands more likes than the shameful tweet itself.


JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.