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The Screenshot: Week of February 22nd


Hi there! As we’re nearing the end of Black History Month, we’re honoring Black Gen Z creativity. Here’s your TL;DR: The hottest TV collab right now; Gen Z on the end of Kimye; Jimmy-vision; Gen Z Aesthetic, and we’re celebrating this Black Gen Z creative!


Trending

Trend upwards Donald Glover collaborating with Obama?

Trend upwards  WandaVision to Jimmy-vision… What’s the hype about?

Trend upwards  This is what Nielsen is doing to bolster diversity on TV!

  Gen Z’s take on the divorce of the season…

  Twitch dubs Metallica with elevator music, and Alt TikTok has some words!

  The backlash from Sia’s directorial debut continued over the weekend.


A to Gen Z

Aesthetic / Gen Z lingo / 

1. A word that describes a collection of visual references that includes film, music, fashion and even literature, for example, ‘Cottagecore’. (see also: Subculture)

2. Can also be used as a synonym for beautiful, for example, ‘that’s aesthetic’.

This Twitter thread is the ultimate visual guide for Gen Z aesthetics.


Gen Z Group Chat

This week, we’re sending snaps to Maia Ervin – our Chief People Officer – for being featured by Yahoo as a Top Gen Z Creative. To celebrate her as a Gen Zer making waves, we sat down to chat with her about her experience as a Queer Black womxn living in America, what Black joy means to her, and what her mission is in creating diverse spaces for Gen Z.

Our favorite thoughtful quote? “Showing up in all of your identity, the good times and the trauma, without judgement is a privilege that often is not awarded to Black folks. We hope the community at JUV feels comfortable enough to hold the space they deserve.”


Screenshot of the Week


talk to us, not about us.



The Screenshot: Week of February 8th


Hi there! We know Valentine’s Day has come and gone, but we’re still feeling the love… here’s your TL;DR: Pirate-core; What’s Dispo; Gen Z cause feta cheese shortage; The meaning of Gassed, and how can you make Gen Z fall in love with your brand?


Trending

Trend upwards Know what Dispo is? Gen Z is all over it…

Trend upwards  Naomi Osaka, Grand Slam winner and protector of butterflies?

Trend upwards  You heard of Sea Shanty TikTok, now it’s all about Pirate-core…

  A TikTok trend causing a Feta cheese shortage?!

  Stuck on a cat filter during a court trial – this has 2020 written all over it!

  Gen Z really is the generation of authenticity with this trending hashtag…


A to Gen Z

Gassed / Gen Z lingo / 

1. When you’re deliriously happy.

2. Being so joyful you could be mistaken for being on laughing gas.

3. Imported from UK street slang, alternatively, in a US context it simply means ‘good’.


Gen Z Group Chat

JUV exists to give you a look into the wonderful world of Gen Z. You always ask us how we can make Gen Z fall in love with your brand, and we play Cupid. So, in our Valentines euphoria and guided by the 5 Love Languages, we put together a list of practical tips so you can totally have Gen Z’s hearts.

Tip #1: Talk to us like we talk to each other

We love a compliment, though not all compliments are created equal. Authenticity is key, so to talk to Gen Z, you need to speak our language and know where the language we use comes from


Ztat

According to an EduBirdie study, Gen Z doesn’t celebrate Valentine’s Day in the traditional ways many expect. Many of us are fearful of the idea of “settling.” We’ve been ghosted, can’t get past the “talking phase” and live in a digital world where a lot of relationships are surface level. So, we spend Valentine’s Day with our (single) friends!


talk to us, not about us.



The Screenshot: Week of February 8th


Hi there! Valentine’s Day is coming up and we’re in love with our new look! Here’s your TL;DR: The buzz around this hot social app; The Weeknd’s memes; The Greta Thunberg Effect, and what does it take to get Gen Z to commit to anything?


Trending

Trend upwards The Weeknd-inspired meme cashing in on the Super Bowl…

Trend upwards  There’s a real BUZZ around this Gen Z created social app

Trend upwards  The ‘Greta Thunberg Effect’ is an actual phenomenon!

  A recently-viral video from 2013 predicted influencer culture

  I May Destroy… award shows. This is the biggest snub of all time.

  Gen Z finding the dangers of this viral trend hiding in the shadows.

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Gen Z Group Chat

Gen Z is notorious for our commitment-averse nature. (We don’t date, we just see people.) But when it feels right, we do take the BIG steps, and we’re quite pragmatic about it! So, how do we know when to take the plunge?

Clues to compatibility:

Star signs: If you hear a Gen Zer saying ‘Oh so you’re a ♋️ ? Hmm…’, it’s a quick-fire judgement, and it’s probably not lasting long without divine intervention!

Personality tests: Tests like Myers-Briggs and Love Languages have been around for years – even Millennial dinosaurs (!) are accustomed to them – but Gen Zers are really bringing them into the dating sphere to tell whether a relationship will thrive.

Common interests: Not uniquely Gen Z but what we’re bonding over is… meme references, TikTok personalities, passion projects and the funniest podcasts.

The Screenshot Takeaway:

With ever-more options out there, Gen Z faces a constant dilemma of committing, whether in dating or anything else. Before we buy into anything, we want to know if it’s matching our needs. So, we do our due diligence – finding our Love Language totally counts – we commit, and we’re pretty loyal once we do.


Ztat

of Gen Z reported an increase in their dating app use while only 7% decreased through 2020.

Gen Z dating was #5 on our Trend Report… feed your curiosity here!


More on Trending…

1. The Weeknd’s appearance at the Super Bowl launched a thousand memes on TikTokTwitter and Instagram!

2. Gen Z launched Hive, a social app described as a mix between Instagram and MySpace, to the top of the App Store. Their Twitter feed is fashionably Gen Z.

3. A recently published study found that adults familiar with Gen Zer Greta Thunberg felt empowered in tackling climate change as part of a collective struggle.

4. A 2013 YouTube video titled ‘I’m very sorry and I apologize’ gained 3 million views this month. Apparently this is what influencers totally want to say in apology videos!

5. Gen Z wasn’t happy that I May Destroy You was snubbed despite its impactful storylines around sexual assault and consent. Michaela Coel wrote, produced and even starred in it… don’t award shows recognize immense talent anymore?

6. TikTok’s Silhouette Challengeoriginating from a video by Chloe Bailey, has people celebrating body positivity with filtered videos showing their curves. A hack has found people removing the filters… not cool.


talk to us, not about us.