Black Creativity: This Week’s Hot Gen Z Trends

Week of February 21st

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

Donald Glover collaborating with Obama?

Ok so it’s not President Obama… but the ever-incredible Malia Obama will write for Glover’s new series Hive. Black Gen Z creativity – we love to see it!

WandaVision to Jimmy-vision… What’s the hype about?

Gen Z is obsessed with Marvel’s newest spin-off series, Wandavision! We’re already dreaming of another spin-off starring Jimmy Woo.

⏫ This is what Nielsen is doing to bolster diversity on TV!

Nielsen announced that they’ll be introducing tools to track diversity on TV to encourage inclusive representation in programming – YES !

Gen Z’s take on the divorce of the season…

The rumors of the Kimye split have been swirling for weeks —  its confirmation inundated TikTok with questions asking whether love is even real.

⏬ Twitch dubs Metallica with elevator music, and Alt TikTok has some words!

Metallica performed for BlizzCon on Twitch… but the audio feed was replaced by elevator music due to a DMCA warning. It was kinda funny though – watch here!

The backlash from Sia’s directorial debut continued over the weekend.

Gen Z wants authenticity in their storytelling, especially stories about under-represented communities. Sia’s film, Sing, got so many things wrong about people on the autistic spectrum. The film’s lead, Kate Hudson, said they’re “listening” to feedback.

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.