Week of March 15th
We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.
⏫ Dove and Axe have truly gone Gen Z!
Unilever announced that it’s dropping the word ‘normal’ from its branding. We’re all individuals, let’s celebrate that instead of being, eww, normal!
⏫ Boost your confidence with a…
Beat. The hottest TikTok trend is asking for a beat to give your ego a little boost and remember who you are!
⏫ This Gen Z-loved game now valued at $48bn
Roblox, a Gen Z loved gaming platform, IPO’d this past week hitting a valuation of $48bn up from $4bn just over a year ago. Ignore at your peril. Here’s a great primer!
⏬ Hollywood losing $10bn a year because of this
Racial inequity. The cost of under-representation is too damn high. If the moral argument doesn’t work then at least the pocket argument is clear.
⏬ When edginess in Twitter marketing goes wrong…
Often an icon of Twitter humor, Burger King stepped out the line by provocatively tweeting “Women Belong in the Kitchen” to highlight their work on women’s liberation. Gen Z’s reaction was mixed, but mostly thought to be tasteless.
⏬ 97% of Gen Z women report being sexually harassed
A study by UN Women UK found that 97% of UK based Gen Z women reported being sexually harassed at least once. This comes at the heels of protests over the weekend with women standing up to ‘reclaim their space’. Women’s history is truly being made.
JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at email@example.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.
Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.