JUV exists to help you understand Gen-Z, because we are Gen-Z. Companies want and need to engage Generation Z, and to stay relevant, must do so authentically. We exist so that those companies donʼt just talk about us, they talk to us. We were founded by three 16-year-olds in 2016 who found themselves in rooms with politicians, leaders, and “youth experts” who were constantly talking about how to engage Generation Z without actually talking to us. Now, weʼre a team of 75+ consultants (between the ages of 14-23), headquartered in Times Square, NYC.