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Itai Fruchter is a Senior Strategist at JUV and a student at the University of Chicago. At JUV, he leads teams of consultants on client work -- developing marketing campaigns and coming up with big, bold ideas to transform brands. 

When he isn’t working on JUV, Itai spends his time pursuing his musical interests with his collegiate a cappella group, Run For Cover, working as a camp counselor for a literary camp in Austin, Texas, and voraciously consuming Vice videos. With his eclectic set of interests, and dedication to providing a platform to showcase the diversity of opinions amongst generation Z, Itai exemplifies the short attention span and dedication to inclusion that characterizes a generation.