Happy IWD! This Week’s Hot Gen Z Trends

Week of March 8th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

The brand giving 100% of profits to help women’s mental health.

Stationery brand Papier is selling a self-reflection notebook of which they’ll be giving not just a portion but 100% of profits to Gurls Talk, a mental health community for women.

Trouble remembering pasta cook times? Spotify’s got you covered.

Gen Z has been going wild for Barilla Italia pasta timed playlist… we won’t have to throw our pasta at walls ever again!

⏫ Netflix’s new feature to tackle TikTok?

Netflix is adding a new feature called ‘Fast Laughs’ in a TikTok style format to drive more people to its long-form content. What a bunch of smart cookies!

Gen Z on the Royal Family drama

Meghan became Gen Z’s favorite royal when she married Prince Harry. After that highly anticipated Oprah interview, she finally told her truth about the racism she faced and her mental health. Gen Z sees you, Meghan, and we stan you.

⏬ Millennial vs Gen Z war breaks out after Eminem cancelled

TikTok moved to cancel Eminem for glorifying violence in his song, ‘Love The Way You Lie’. His Millennial fans, including Meghan McCain, came for Gen Z. The culture wars are here!

The Inauguration Poet gets racially profiled…

Less than two months after Amanda Gorman made history, she was tailed as a target of racial profiling by a security guard. In the poet’s own words: “This is the reality of black girls: One day you’re called an icon, the next day, a threat.”

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.