While not long ago, manifesting may have been considered too woo-woo for most, the topic has recently skyrocketed on social media, replacing New Year’s resolutions for many members of Gen Z.
The manifestation craze
#Manifestation has 12.8 billion views on TikTok and 6.4 million posts on Instagram. TikTok user @simplifying.sam posted a video on Dec. 22 explaining her tips for how to make manifesting work for you. The video now has 2.5 million views and over 6K comments thanking her and asking for a part two.
Creating vision boards is one of the most popular ways people are manifesting their ideal future. New digital curation platform Landing rode the wave of this TikTok frenzy. Their video promoting the site as the perfect place to make private vision boards received over 233K views, increasing signups on the platform by 60K.
So, what even is manifesting?
Manifestation is the act of turning thoughts into reality. Sounds too good to be true, right? When the idea more broadly defined as the Law of Attraction was popularized by Rhonda Byrne’s The Secret in 2006, many people laughed at her, and deemed it new-age pseudoscience. It turns out, they were mostly right about The Secret – the book isn’t based on scientific evidence, but that doesn’t necessarily mean manifestation doesn’t work.
According to Psychology Today, many aspects of manifestation are actually backed by science. Research shows that our expectations of a situation tend to be confirmed, whether positive or negative, and things like gratitude journaling and writing down our goals really do positively change our brain chemistry.
Why did it go viral now?
Considering the lack of control or motivation many of us have felt over the past two years, due to the Coronavirus pandemic, it makes sense why so many are turning to manifestation to call positive change into their lives. In a time when it seems everything is out of our control, the promise of being able to shift your reality with just your thoughts is an enticing one.
The tradition of making New Year’s resolutions has always had an attitude of competition and even shame around it. After the turmoil of the past two years, people are tired. Attracting the things we want through the belief that “what I desire is already mine” sounds a lot more appealing than chasing unrealistic goals we’ve repeatedly failed to achieve in the past.
We even tried manifesting for ourselves…
In summer 2021, JUV invited Manifestation Mentor Jamie Sabat to teach a workshop surrounding mindset, goal setting and personal abundance tactics. From seasoned to skeptical, the team’s experience with the practice ranged. However, we all knew the prevalence of manifestation from social media.
Making vision boards, a common exercise in visualizing goals to manifest them, are an annual tradition for some JUV team members.
“For me, having a vision board is a physical reminder of my higher self,” Consultant Chrissy Saenz said. “One thing I did differently this year was write out my goals on top of my images to add another layer of clarity. When vision boarding, it’s not just about creating a collage but manifesting how you want to feel in 12 months and tuning into the frequency of your goals.”
What will manifesting mean for 2022?
Whether you think it’s magic, or science, or completely unbelievable, there’s no denying that Gen Z’s interest in manifesting is making waves in online wellness culture. Like Landing’s quick rise to influence, we forecast more and more companies hopping on this trend as a way to get inside Gen Z’s minds.
JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at email@example.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.