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BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

Gen-Z consumers are getting comfortable with buying luxury dupes, according to BoF’s research and analysis think tank. A majority of Gen-Z consumers think it’s acceptable for others to buy fake…

ByJUV MediaMar 14, 2023
A Question of Identity

A Question of Identity

Consumers are embracing their individuality — and increasingly, so are a number of forward-looking brands, who are creating a new approach to conventional beauty standards. Homogenous. It’s the perfect word…

ByJUV MediaFeb 24, 2023
What is Rage Applying? What to Know About TikTok’s Latest Trend

What is Rage Applying? What to Know About TikTok’s Latest Trend

Like “quiet quitting” in 2022, “rage applying” is the latest TikTok workplace trend, and many Gen Z employees are swearing by it. Find out what it entails, why it’s resonating…

ByJUV MediaJan 27, 2023
Why Gen-Z Yellow Will Never Be Millennial Pink

Why Gen-Z Yellow Will Never Be Millennial Pink

Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon. Peace Out is the latest beauty label to incorporate…

ByJUV MediaJan 23, 2023
Rising stars of the creator economy: 22 of the social-media industry’s new generation of leaders

Rising stars of the creator economy: 22 of the social-media industry’s new generation of leaders

From left to right: Tejas Hullur, Rebecca Hesse, Zaria Parvez, and Francis Roberts. Tejas Hullur; Spotter; Karli Renken; Jerome A. Shaw; Rachel Mendelson/Insider The creator economy is brimming with new talent…

ByJUV MediaDec 28, 2022
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

As this generation’s spending power and appetite for fashion grows, BoF’s research and analysis think tank looks at the most-revered brands among young fashion shoppers. Millennial & Gen Z (Getty) If…

ByJUV MediaDec 5, 2022