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VSCO Reveals That Fenty Is the Most Inclusive Brand of 2020
HYPEBEAST — VSCO, in partnership with JUV Consulting, has just released its “Year in Review ” report for the year 2020. Taking a look at its Gen Z users (75%…
The Year on TikTok: Brands that inspired us
TikTok — 2020 has been quite the year. We celebrated, cooked, listened, learned, supported, stayed at home together, and found creativity and joy throughout each twist and turn along the way. The TikTok…
Gen-Z Takeover: This 21-Year-Old CEO Aims to Change the Startup World
VICE News — Ziad Ahmed helps brands like Jansport authentically engage with Gen-Z audiences and “tell stories that aren’t being told.” Ziad Ahmed didn’t exactly have a grand vision when…
Survey Shows Black Teens Want More Joy on Social Media
#BlackJoyMatters Teen Vogue — It’s no secret that seeing images of racist violence on social media can be damaging for Black people. Research has shown that for Black youth, witnessing traumatic events online can…
With College On Hold & Jobs Scarce, Gen Z Consulting Is Booming
Refinery29 — It is truly the worst time to be leaving school. For one, any plan of having a Booksmart-inspired summer party before leaving for university is shot, and so are…
Black gen Zers deserve a better internet
i-D — A study shows that the most ‘online’ demographic want to see more joy on their social media feeds. Imagery from VSCO’s Black Joy Matters campaign Internet culture — particularly…