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BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion
Gen-Z consumers are getting comfortable with buying luxury dupes, according to BoF’s research and analysis think tank. A majority of Gen-Z consumers think it’s acceptable for others to buy fake…
A Question of Identity
Consumers are embracing their individuality — and increasingly, so are a number of forward-looking brands, who are creating a new approach to conventional beauty standards. Homogenous. It’s the perfect word…
What is Rage Applying? What to Know About TikTok’s Latest Trend
Like “quiet quitting” in 2022, “rage applying” is the latest TikTok workplace trend, and many Gen Z employees are swearing by it. Find out what it entails, why it’s resonating…
Why Gen-Z Yellow Will Never Be Millennial Pink
Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon. Peace Out is the latest beauty label to incorporate…
Rising stars of the creator economy: 22 of the social-media industry’s new generation of leaders
From left to right: Tejas Hullur, Rebecca Hesse, Zaria Parvez, and Francis Roberts. Tejas Hullur; Spotter; Karli Renken; Jerome A. Shaw; Rachel Mendelson/Insider The creator economy is brimming with new talent…
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF’s research and analysis think tank looks at the most-revered brands among young fashion shoppers. Millennial & Gen Z (Getty) If…