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Inside the Minds of Gen Z

Inside the Minds of Gen Z

The cohort differs from preceding Millennials is its “aspirational unapologetic-ness,” said Juv Consulting founder Ziad Ahmed. Faith Andrews-O’Neal and Ziad Ahmed KATIE JONES/WWD Increasingly isolated and more online than ever, understanding…

ByJUV MediaMay 19, 2023
Facing A Generational Shift, How To Engage Gen Z

Facing A Generational Shift, How To Engage Gen Z

For even the most established brands, the time has come for a shift in audience engagement. Younger audiences aren’t as loyal as previous generations, and their expectations for brands have…

ByJUV MediaMay 16, 2023
Meet the Gen Z brand whisperers: ‘I come in and I’m like: don’t make some weird old-ass campaign!’

Meet the Gen Z brand whisperers: ‘I come in and I’m like: don’t make some weird old-ass campaign!’

Big companies are turning to young people to avoid falling foul of Gen Z’s values. One even has its own ‘ZEO’. But is it driven by principles – or profit?…

ByJUV MediaApr 22, 2023
The Right Way to Build Brand Love by Hopping on Viral Trends

The Right Way to Build Brand Love by Hopping on Viral Trends

The Paralympics’ lighthearted TikToks contrast the industry’s conventional disability content  The Paralympics has reached 3.2 million TikTok followers by pairing game clips with viral sounds.  Richard Fox is not interested…

ByJUV MediaApr 10, 2023
Are Lavish Influencer Trips Still Valuable for Brands?

Are Lavish Influencer Trips Still Valuable for Brands?

Marketers look to sponsor experiences that impress creators—without irritating consumers These trips facilitate a more intimate relationship between creators and brands, but they also carry risks.Kacy Burdette When GoPro hosts…

ByJUV MediaApr 10, 2023
Gen Z: The Intersectional Generation and the Future of Digital Media

Gen Z: The Intersectional Generation and the Future of Digital Media

As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset.  Businesses must understand which platforms…

ByJUV MediaApr 6, 2023