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Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae
A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)…
‘Lit’ Is Over and Other Things You Can Pay Teens to Teach You
The New York Times — Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them. Employees of JÜV, a consultancy firm run by teens…
Engaging Gen Z In Your Social Impact Efforts
Forbes — Although they are very young and therefore not yet big earners, the increasing impact of the digital natives of Gen Z — folks born between 1996 and 2010…
Millenial experts are over – meet the teenage thought leaders marketing Gen Z to the masses
Mic — No millennial attracts more mockery than the “thought leader.” These self-described experts, also known as brand consultants, travel the globe engaging in the debatable science of telling companies how a…
The Generation Z Consultants
They’re not just teen experts. They’re actual teens. And they’re for hire. November 30, 2016, 10:55 AM EST Bloomberg Businessweek — In the summer of 2015, at a Cornell University…