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Lenovo Is Winning Over Gen Z By Making Work Meaningful
The tech company’s strategy positions consumers as brand partners Emily Ketchen of Lenovo and Shaina Zafar of JUV Consulting at Brandweek. Emily Ketchen knows that despite its reputation as a…
Recognizing Visionaries Driving Positive Change In ESG
BCG’s Retail Influencer Network, The Z Suite, and WWD honor most influential ESG leaders. From left to right, top to bottom, Shawn Outler, Saad Amer, Phoebe Gates, Harley Preston, Ziad…
How Can Brands Better Reach Gen Z? A Recent Conference Suggests Several Ways.
They’re the generation many of whose members don’t remember hip-hop before Drake, video before YouTube, or life without social media. Their oldest members were barely out of the womb when…
How Gen Z Is Driving — and Changing — Luxury Beauty
The cohort have changed the category’s marketing and distribution strategies, and led to the rise of new key categories. Gen Z has had a collective influence on luxury beauty’s marketing…
What Gen Z Wants From Influencer Marketing and Brand Social Media
More than 30 Gen Z creators and marketers spoke at JUV Consulting’s recent ZCon event in Los Angeles JUV Chief People Officer Maia Ervin moderates a panel with creators and…
ZCon, a Gen Z Conference, Kicks Off in L.A.
Takeaways from the event, produced by Juv Consulting with support from title sponsor Snapchat, E.l.f. and Dove, among others. Juv Consulting’s Ziad Ahmed, cofounder and chief executive officer, and Olivia…