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Gen Z Is Blowing Open the Market for Men’s Makeup

Gen Z Is Blowing Open the Market for Men’s Makeup

Companies target younger males who grew up with less rigid gender boundaries. Bloomberg — When Yota Nakamura’s girlfriend said he should spruce up his look, he went shopping. The 22-year-old…

ByJUV MediaJuly 10, 2019
Q&A With a Director at JUV, a Gen Z Consulting Firm

Q&A With a Director at JUV, a Gen Z Consulting Firm

Vault — Technology and social media are mobilizing young people more than ever before. The post-millennial generation, Generation Z, is the first generation to emerge after the creation of the Internet,…

ByJUV MediaJune 28, 2019
Inside what Gen Z is all about

Inside what Gen Z is all about

TODAY — Generation Z is making waves, with their use of social media, technology and their own definition of success. NBC’s Savannah Sellers reports.

ByJUV MediaDecember 31, 2018
Generation Z: A Primer on their Shopping and Fashion Habits

Generation Z: A Primer on their Shopping and Fashion Habits

Evke Dirks and Ellie Hioe at Mercedes-Benz Fashion Week Resort 2018 in Sydney, Australia. Photo: Cole Bennetts/Getty Images Fashionista — We’re moving on from millennials. We’ve always been a fan…

ByJUV MediaOctober 15, 2018
Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae

Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae

A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)…

ByHayden MillerSeptember 10, 2018
‘Lit’ Is Over and Other Things You Can Pay Teens to Teach You

‘Lit’ Is Over and Other Things You Can Pay Teens to Teach You

The New York Times — Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them. Employees of JÜV, a consultancy firm run by teens…

ByJUV MediaAugust 18, 2018