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Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae

Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae

A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)…

ByHayden MillerSeptember 10, 2018
‘Lit’ Is Over and Other Things You Can Pay Teens to Teach You

‘Lit’ Is Over and Other Things You Can Pay Teens to Teach You

The New York Times — Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them. Employees of JÜV, a consultancy firm run by teens…

ByJUV MediaAugust 18, 2018
Engaging Gen Z In Your Social Impact Efforts

Engaging Gen Z In Your Social Impact Efforts

Forbes — Although they are very young and therefore not yet big earners, the increasing impact of the digital natives of Gen Z — folks born between 1996 and 2010…

ByJUV MediaJune 26, 2018
Millenial experts are over – meet the teenage thought leaders marketing Gen Z to the masses

Millenial experts are over – meet the teenage thought leaders marketing Gen Z to the masses

Mic — No millennial attracts more mockery than the “thought leader.” These self-described experts, also known as brand consultants, travel the globe engaging in the debatable science of telling companies how a…

ByJUV MediaJuly 14, 2017
The Generation Z Consultants

The Generation Z Consultants

They’re not just teen experts. They’re actual teens. And they’re for hire. November 30, 2016, 10:55 AM EST Bloomberg Businessweek — In the summer of 2015, at a Cornell University…

ByJUV MediaNovember 30, 2016