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Gen Z Is Blowing Open the Market for Men’s Makeup
Companies target younger males who grew up with less rigid gender boundaries. Bloomberg — When Yota Nakamura’s girlfriend said he should spruce up his look, he went shopping. The 22-year-old…
Q&A With a Director at JUV, a Gen Z Consulting Firm
Vault — Technology and social media are mobilizing young people more than ever before. The post-millennial generation, Generation Z, is the first generation to emerge after the creation of the Internet,…
Inside what Gen Z is all about
TODAY — Generation Z is making waves, with their use of social media, technology and their own definition of success. NBC’s Savannah Sellers reports.
Generation Z: A Primer on their Shopping and Fashion Habits
Evke Dirks and Ellie Hioe at Mercedes-Benz Fashion Week Resort 2018 in Sydney, Australia. Photo: Cole Bennetts/Getty Images Fashionista — We’re moving on from millennials. We’ve always been a fan…
Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae
A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)…
‘Lit’ Is Over and Other Things You Can Pay Teens to Teach You
The New York Times — Consulting firms like JÜV are helping grown-up brands talk to young people without condescending to them. Employees of JÜV, a consultancy firm run by teens…