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“No, I’m not Hispanic. I’m Latinx.”

The Screenshot: Week of September 21


TL;DR: Heartbroken by RBG’s passing, New Fresh Prince in Bel Air, PS5 already gone, Hispanic Heritage Month kicks off, what’s it mean when something SLAPS, Gen Z or Gen “Ztill Live With Mom and Dad,” JK Rowling is OVER and how many thousand Gen Zers has Snapchat already signed up to vote?!

Trending

1) Playstation 5 pre-orders were OUT in a hot minute – who’s buying them all?

2) Fresh Prince of Bel Air is getting a 21st Century update, aaand there’s already a two-season order!

3) Snapchat is raking in those voter registrations, they’ve already got how many 100s of thousands signed up?!

4) These Gen Z icons are turning off Instagram to support the #StopHateForProfit campaign.

5) JK Rowling’s reputation with Gen Z craters as her latest book is criticized for being ‘transphobic’.

6) Controversy rages as US Navy recruiters played popular Gen Z game with racially insensitive screen names.

Scroll for answers

Your A to Gen Z

Slaps / Gen Z lingo /

(Verb)

1. When something just hits the spot, or should I say… slaps the spot! (Ba dum tss!)
2. This meaning isn’t actually new. The word was used as an adjective for ‘first-class’ as early as the 1800s. It took off as a word to describe a REALLY good song in the early ‘00s and now it’s reached critical mass, and anything amazing just slaps!

Related: Bangs, Lit

Ztat

The story of one’s early 20s is meant to go like this: get a job, get your own place, and live your best life – the micro “American dream.” But this fantasy has stagnated for years and has only worsened by the pandemic. Soon enough, we will become Generation Ztill Living With Parents. Rising rents, limited opportunities, and excessive house prices have walled young Millennials out of getting their own property, and now crippling unemployment is reinforcing that barrier for Gen Z. And we need to acknowledge who amongst Gen Z is affected the most: women and racial/ethnic minorities. A strong economic recovery doesn’t mean more cash in the pockets of the richest, but an equitable and fair one for all.We feel a social responsibility to overcome the crisis that COVID has brought on, but we need everyone to be included as we rebuild the micro “American dream.”

Group Chat

TL;DR: Happy Hispanic Heritage Month!

We’re celebrating every occasion we can until the end of the year because 2020 needs some more joy, and this month we’re celebrating Hispanic Heritage Month. HHM starts on September 15th and runs until October 15th. 

Before we get into it, we want to clear up the whole Hispanic/Latinx terminology confusion. Basically, Latinx is a gender-neutral term used in lieu of “Latino” or “Latina” to refer to a person of Latin American descent. Hispanic, a term developed under the Nixon administration for the 1970 census, refers to a person who speaks Spanish and can be traced back to Spanish colonialism. There has been a big shift for Gen Z referring to themselves as Latinx and not Hispanic, which centers their ethnic identity around their authentic heritage rather than historic colonialism. 


Now that’s cleared up, we’re pleased to announce this year’s theme is “Be Proud of Your Past and Embrace the Future.” We’re celebrating those of Latinx background who have worked hard to make it to the top, and also those that make up big proportions of the manual labor workforce still pushing ahead during this pandemic. Latinx people have given a lot to the United States and have built our country into what it is today. After all, Latinx history is embedded in American history.

How should brands recognize the event? In celebrating HHM, Gen Zers want to see that companies really appreciate our lives, not just release a performative campaign and show nothing for their practices. Take in the uniqueness of Latinx/Hispanic culture first and think about your Latinx employees. Are their voices elevated year-round or just during this season? Only engage into your Latinx audience once you’ve proven to have a sincere work environment that speaks for itself.

The takeaway? Just don’t be Goya.

Check Out

In honor of Hispanic Heritage Month, we’re bringing you an artist that has the hearts of Gen Z in his hand. Benito Antonio Martínez Ocasio, better known as Bad Bunny, is a Latino reggaeton artist very much of his time – breaking down “machismo” and homophobic stereotypes. He loudly advocates for issues affecting Puerto Rico, his home country, and even performed a music video in drag. (To call him an unconventional artist within the genre is an understatement.) This past Sunday, he held his first-ever virtual concert, literally stopping traffic as he performed on the bus rooftop that made its way through New York City, streamed to over 10 million viewers.

He’s waaay out here racking up a quarter million views on his Instagram Live sessions—that’s more than Drake! We’re rooting for him, and you should, too! Follow him on Instagram here.


A fearless and committed fighter for equality right ’til the very end. We’ll continue to admire her, love her, and appreciate her, the one and only Notorious R.B.G. May her memory be a blessing.

In honor of Hispanic Heritage Month, we’re bringing you an artist that has the hearts of Gen Z in his hand. Benito Antonio Martínez Ocasio, better known as Bad Bunny, is a Latino reggaeton artist very much of his time – breaking down “machismo” and homophobic stereotypes. He loudly advocates for issues affecting Puerto Rico, his home country, and even performed a music video in drag. (To call him an unconventional artist within the genre is an understatement.) This past Sunday, he held his first-ever virtual concert, literally stopping traffic as he performed on the bus rooftop that made its way through New York City, streamed to over 10 million viewers.

He’s waaay out here racking up a quarter million views on his Instagram Live sessions—that’s more than Drake! We’re rooting for him, and you should, too! Follow him on Instagram here.

Answers to Trending

1) Girlfriends buying their boys the PS5 has been a loud trend on social media recently. Yes, really!

2) Last year, filmmaker Morgan Cooper dropped a short film reimagining what Will Smith’s show would look like in the 21st century. After going viral, he’s secured the bag from NBC’s Peacock.

3) 400,000. Snapchat is not playing; they are supporting initiatives to drive young people to the polls in this historic election. Kudos to them.

4) The #StopHateForProfit campaign started with corps, but now it’s MEGA celebs that are calling attention to divisive problems social media is causing. It’s a new era of accountability and we welcome it.

5) JK Rowling’s book features a character dressing up as a woman to kill his victims. This, alongside her transphobia and claims of Islamophobia in her writing, has affected her standing in a generation raised on her books. Even WB Games distanced themselves when releasing the new Hogwarts Legacy game.

6) These Navy recruiters were streaming their “Among Us” gameplay on the Navy’s official Twitch page and some players managed to glorify past war crimesSMH.

talk to us, not about us.



Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.