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The Screenshot: Week of February 8th


Hi there! We know Valentine’s Day has come and gone, but we’re still feeling the love… here’s your TL;DR: Pirate-core; What’s Dispo; Gen Z cause feta cheese shortage; The meaning of Gassed, and how can you make Gen Z fall in love with your brand?


Trending

Trend upwards Know what Dispo is? Gen Z is all over it…

Trend upwards  Naomi Osaka, Grand Slam winner and protector of butterflies?

Trend upwards  You heard of Sea Shanty TikTok, now it’s all about Pirate-core…

  A TikTok trend causing a Feta cheese shortage?!

  Stuck on a cat filter during a court trial – this has 2020 written all over it!

  Gen Z really is the generation of authenticity with this trending hashtag…


A to Gen Z

Gassed / Gen Z lingo / 

1. When you’re deliriously happy.

2. Being so joyful you could be mistaken for being on laughing gas.

3. Imported from UK street slang, alternatively, in a US context it simply means ‘good’.


Gen Z Group Chat

JUV exists to give you a look into the wonderful world of Gen Z. You always ask us how we can make Gen Z fall in love with your brand, and we play Cupid. So, in our Valentines euphoria and guided by the 5 Love Languages, we put together a list of practical tips so you can totally have Gen Z’s hearts.

Tip #1: Talk to us like we talk to each other

We love a compliment, though not all compliments are created equal. Authenticity is key, so to talk to Gen Z, you need to speak our language and know where the language we use comes from


Ztat

According to an EduBirdie study, Gen Z doesn’t celebrate Valentine’s Day in the traditional ways many expect. Many of us are fearful of the idea of “settling.” We’ve been ghosted, can’t get past the “talking phase” and live in a digital world where a lot of relationships are surface level. So, we spend Valentine’s Day with our (single) friends!


talk to us, not about us.



The Screenshot: Week of February 8th


Hi there! Valentine’s Day is coming up and we’re in love with our new look! Here’s your TL;DR: The buzz around this hot social app; The Weeknd’s memes; The Greta Thunberg Effect, and what does it take to get Gen Z to commit to anything?


Trending

Trend upwards The Weeknd-inspired meme cashing in on the Super Bowl…

Trend upwards  There’s a real BUZZ around this Gen Z created social app

Trend upwards  The ‘Greta Thunberg Effect’ is an actual phenomenon!

  A recently-viral video from 2013 predicted influencer culture

  I May Destroy… award shows. This is the biggest snub of all time.

  Gen Z finding the dangers of this viral trend hiding in the shadows.

Scroll for more


Gen Z Group Chat

Gen Z is notorious for our commitment-averse nature. (We don’t date, we just see people.) But when it feels right, we do take the BIG steps, and we’re quite pragmatic about it! So, how do we know when to take the plunge?

Clues to compatibility:

Star signs: If you hear a Gen Zer saying ‘Oh so you’re a ♋️ ? Hmm…’, it’s a quick-fire judgement, and it’s probably not lasting long without divine intervention!

Personality tests: Tests like Myers-Briggs and Love Languages have been around for years – even Millennial dinosaurs (!) are accustomed to them – but Gen Zers are really bringing them into the dating sphere to tell whether a relationship will thrive.

Common interests: Not uniquely Gen Z but what we’re bonding over is… meme references, TikTok personalities, passion projects and the funniest podcasts.

The Screenshot Takeaway:

With ever-more options out there, Gen Z faces a constant dilemma of committing, whether in dating or anything else. Before we buy into anything, we want to know if it’s matching our needs. So, we do our due diligence – finding our Love Language totally counts – we commit, and we’re pretty loyal once we do.


Ztat

of Gen Z reported an increase in their dating app use while only 7% decreased through 2020.

Gen Z dating was #5 on our Trend Report… feed your curiosity here!


More on Trending…

1. The Weeknd’s appearance at the Super Bowl launched a thousand memes on TikTokTwitter and Instagram!

2. Gen Z launched Hive, a social app described as a mix between Instagram and MySpace, to the top of the App Store. Their Twitter feed is fashionably Gen Z.

3. A recently published study found that adults familiar with Gen Zer Greta Thunberg felt empowered in tackling climate change as part of a collective struggle.

4. A 2013 YouTube video titled ‘I’m very sorry and I apologize’ gained 3 million views this month. Apparently this is what influencers totally want to say in apology videos!

5. Gen Z wasn’t happy that I May Destroy You was snubbed despite its impactful storylines around sexual assault and consent. Michaela Coel wrote, produced and even starred in it… don’t award shows recognize immense talent anymore?

6. TikTok’s Silhouette Challengeoriginating from a video by Chloe Bailey, has people celebrating body positivity with filtered videos showing their curves. A hack has found people removing the filters… not cool.


talk to us, not about us.



The Screenshot: Week of February 1st


Hi there! Happy Black History Month. Here’s your TL;DR: The Gen Zer making waves; Black Joy; Gamestop on the Big Screen; #PengBlackGirls, and how are we celebrating BHM?


Trending

Trend upwards Amanda Gorman is breaking another first this week…

Trend upwards  TikTok is calling Black girls ‘peng’ – say what?

Trend upwards  The new Oreo cookies we’re going Gaga for

Trend upwards The Gamestop saga moving from front page to big screen.

Trend upwards Nicki paying the price of a really expensive Fast Car in this lawsuit.

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Ztat: Black History Month

The story of Black Americans in the US is too often told exclusively through the lens of struggle and oppression while the jubilation and culture gets drowned out. The story of Black joy is also an American story, and Gen Z wants to hear that, too.

When we started a conversation about Black joy in partnership with VSCO, we saw that:

• 86% of Black Gen Zers wanted to celebrate more joy on social media, including 70% of non-Black Gen Zers.

• The top three emotions that Black Gen Zers felt was missing from their social media feeds were Excitement, Joy and Comfort.

So, this Black History Month, while you’re recognizing the struggles of liberation icons and honoring them, make sure to celebrate Black joy, happiness, and culture too.


Gen Z Group Chat

Who’s doing what for BHM? This Black History Month will be amplified as we welcome the month-long celebration for the first time after the voices of Black Lives Matter reverberated across the globe last summer. To get a taste, we’ve rounded up what many of Gen Z’s favorite brands are doing for BHM:

TikTok pressed play on a Black Creator Fund that finally recognises a demographic that drives the lingo and trends on the platform.

Yahoo announced a programme to amplify Black voices and educate about Black history through their platforms, while doubling down on their allyship pledge.

Apple launched their vertical across all their apps with a major App Store hub. They’ve also commissioned 30 Black artists to tell their inspiring stories.

Barbie released a Dr. Maya Angelou doll to pay tribute to the late poet (BTW it’s already sold out!) and Marvel are celebrating their Black superheroes. Black representation is truly here.

What is JUV doing?

Celebrating Black joy and Black contributions to art and culture on our platforms.

Bringing together opportunities to empower and encourage Black students.

Engaging brands in the conversation around Black History Month.

• So excited to be reading ‘So You Want To Talk About Race’ by Ijeoma Oluo at our first internal book club!

Your initiatives don’t have to be as big as Apple’s or as well-funded as TikTok’s, but it’s about what you do with the platform you have. Gen Z expects companies to use their voice and meaningfully engage in these conversations, so what will you do?


More on Trending…

1. Amanda Gorman will be the first poet ever to perform at the Superbowl. Black Girl Magic is real… and did we mention she’s a Gen Zer.

2. Peng means ‘hot, fit or good-looking’… #PengBlackGirls by ENNY and Jorja Smith is going viral.

3. Lady Gaga has Gen Z on a scavenger hunt to find her Chromatica-themed Oreos. Yes, you read that right!

4. A film is already in the making about Gamestop and its fall-out – a cultural reset!

5. Black Lives Matter has been nominated for the Nobel Peace Prize. It’s a yes from us!


talk to us, not about us.