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Week of March 1st

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

“You Had To Be There”

We’ve all gone trademark Gen Z with reminiscing nostalgia on Twitter. The ‘You Had To Be There’ trend has been paired with early internet culture and our childhood shows. It’s Throwback every day of the week!

Classic toy becomes non-binary icon overnight

Hasbro has dropped the ‘Mr.’ from Potato Head in embracing gender inclusivity. Long overdue!

⏫ This Bad Girls Club TikTok sound tells you drama’s on the way

This sound is producing some funny confrontational TikTok videos, and as a generation immensely familiar with reality TV… we’re living for the drama!

Zendaya corrects Vanity Fair interviewer on terminology.

Zendaya was asked what she likes in a man in an interview with Vanity Fair, and without missing a beat, she autonomously rephrased the question to what she likes in a ‘person’. You tell ‘em, Zendaya!

⏬ Some TikTokers finally figure out why they’re avoided… 

It’s the stare face… we need to stop doing it!

Bye Tinder, Hello Snack.

Snack is a new dating platform that’s mimicking TikTok in their match discovery and having received $3.5m in funding this week, it’s one to watch!

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

The Screenshot: Week of February 22nd


Hi there! As we’re nearing the end of Black History Month, we’re honoring Black Gen Z creativity. Here’s your TL;DR: The hottest TV collab right now; Gen Z on the end of Kimye; Jimmy-vision; Gen Z Aesthetic, and we’re celebrating this Black Gen Z creative!


Trending

Trend upwards Donald Glover collaborating with Obama?

Trend upwards  WandaVision to Jimmy-vision… What’s the hype about?

Trend upwards  This is what Nielsen is doing to bolster diversity on TV!

  Gen Z’s take on the divorce of the season…

  Twitch dubs Metallica with elevator music, and Alt TikTok has some words!

  The backlash from Sia’s directorial debut continued over the weekend.


A to Gen Z

Aesthetic / Gen Z lingo / 

1. A word that describes a collection of visual references that includes film, music, fashion and even literature, for example, ‘Cottagecore’. (see also: Subculture)

2. Can also be used as a synonym for beautiful, for example, ‘that’s aesthetic’.

This Twitter thread is the ultimate visual guide for Gen Z aesthetics.


Gen Z Group Chat

This week, we’re sending snaps to Maia Ervin – our Chief People Officer – for being featured by Yahoo as a Top Gen Z Creative. To celebrate her as a Gen Zer making waves, we sat down to chat with her about her experience as a Queer Black womxn living in America, what Black joy means to her, and what her mission is in creating diverse spaces for Gen Z.

Our favorite thoughtful quote? “Showing up in all of your identity, the good times and the trauma, without judgement is a privilege that often is not awarded to Black folks. We hope the community at JUV feels comfortable enough to hold the space they deserve.”


Screenshot of the Week


talk to us, not about us.



Week of February 21st

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

Donald Glover collaborating with Obama?

Ok so it’s not President Obama… but the ever-incredible Malia Obama will write for Glover’s new series Hive. Black Gen Z creativity – we love to see it!

WandaVision to Jimmy-vision… What’s the hype about?

Gen Z is obsessed with Marvel’s newest spin-off series, Wandavision! We’re already dreaming of another spin-off starring Jimmy Woo.

⏫ This is what Nielsen is doing to bolster diversity on TV!

Nielsen announced that they’ll be introducing tools to track diversity on TV to encourage inclusive representation in programming – YES !

Gen Z’s take on the divorce of the season…

The rumors of the Kimye split have been swirling for weeks —  its confirmation inundated TikTok with questions asking whether love is even real.

⏬ Twitch dubs Metallica with elevator music, and Alt TikTok has some words!

Metallica performed for BlizzCon on Twitch… but the audio feed was replaced by elevator music due to a DMCA warning. It was kinda funny though – watch here!

The backlash from Sia’s directorial debut continued over the weekend.

Gen Z wants authenticity in their storytelling, especially stories about under-represented communities. Sia’s film, Sing, got so many things wrong about people on the autistic spectrum. The film’s lead, Kate Hudson, said they’re “listening” to feedback.

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.