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THIS WEEK IN HOT GEN Z TRENDS

Week of June 27th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

⬆ Gen Z superstar Olivia Rodrigo appeared at British festival Glastonbury this week. The star called out all the Supreme Court justices by name, then proceeded to sing Lily Allen’s infamous song ‘F*ck You’. You can believe the crowd went wild. She wasn’t alone in condemning this – Kendrick Lamar, Billie Eilish, Megan Thee Stallion and even Lorde were among those that addressed the decision.

⬆ Khabe Lame is now the most followed TikToker displacing reigning queen Charli D’amelio. The Senegalese creator has amassed more than 143m followers. I have a feeling you’ll be hearing this name more.

⬆ Horace is a viral TikTok character that’s across everyone’s videos these days, and he’s a pretty good dance partner!

⬆ Amazon is releasing a new feature for their Alexa devices wherein a person can upload their voice to the device, and it will allow AI to give people the opportunity to talk to a loved one’s voice even after they die. Not sure this is entirely a good thing…

⬇ Harry Potter writer JK Rowling was pranked this week by someone pretending to be Ukraine President Volodymyr Zelenskyy. The pranksters said that they’d written ‘Avacadavra’ – the infamous death spell from Harry Potter – on the weapons sent into Russia. She got excited, and even finished saying the spell when the prankster couldn’t finish it. Not a great week for her.

⬇ An article about a couple starting their own Airbnb empire went viral this week as someone on social media commented about how unethical it was. They had 14 properties that they were renting out – in this housing climate with younger generations priced out the market, it’s not cute.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.