This Week in Hot Gen Z Trends

Week of May 31st

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

We know the aesthetic trend of the summer!

Coconut Girl is the aesthetic that’s taking TikTok by storm. Stemming from the Y2K inspiration, this new trend harks back to the early 2000s with glitter tats, multi-colored  hibiscus prints and graphic tank tops. We’re digging it!

Gen Zer breaks streaming records on debut

Olivia Rodrigo made history this week – her debut album has won a plaudit for the most streams of a song on the Spotify global charts in a single week. In awe – Gen Z is coming!

⏫ Nintendo releasing their new super console soon

Gen Z’s fave console Nintendo Switch may be coming out with an upgrade soon – we’re ready for it!

Grammy’s say No to K-pop category

Despite the cultural explosion that has seen the relevance of K-pop grow in the last few years, the Grammys have said that K-pop won’t be getting its own category at the awards show. Boo!

⏬ 90s Heartthrob gets exposed on TikTok 

Julianne Hough’s niece made a TikTok video claiming on second-hand accounts that Leonardo Dicaprio is ‘no good in bed’. TikTok really is the place to dish the dirt!

⏬ Influencers spreading misinformation about the vaccine

Influencers admitted that a PR firm has offered payment in return for spreading misinformation on the vaccine – the tinfoil hats have gone social nuclear.

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.