This Week in Hot Gen Z Trends

Week of July 19th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

⏫ What’s Americacore?!

In true parodical Gen Z style, Americacore is taking over TikTok. Many influencers fetishise East Asian cultures in the name of ‘aesthetics’ so TikTokers are filming themselves going into Walmart and eating Goldfish crackers to poke fun at the notion of Americacore. It’s a meme!

⏫ Olivia Rodrigo for President!

Gen Z Woman of the Hour, Olivia Rodrigo was at the White House this week after being enlisted by the Biden administration to promote the vaccine effort. If the records she broke this week are anything to go by, Gen Z will be fully vaccinated by the end of the summer!

⏫ Netflix playing the long game…

As gaming culture has grown more powerful, Netflix wants a piece of that pie. We’re excited, but they better be good.

⏬ Gen Z’s reaction to this Fleeting feature..

When Twitter announced that it would be getting rid of Fleets this week, Gen Z’s reaction ranged from indifference to actual celebration. Just stick to the tweet tweet!

⏬ Facebook hiring influencers to stay relevant!

Facebook is spending $1 billion on influencers to promote their products as they feel the threat of TikTok and YouTube biting at their heels. Who said Facebook was the king of social?!

⏬ Chrissy Teigan coins the ‘Cancel Club’.

The eagerly outspoken Chrissy Teigan got herself into drama recently and felt the brunt of the cancel culture she’s pushed in the past. The model is now looking to form the ‘Cancel Club’!

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.