This Week in Hot Gen Z Trends

Week of Sept 13th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

⏫ Emma Raducanu, the Gen Z Champion

This weekend, Emma Raducanu soared to the top of the headlines as she became the youngest tennis player to win the US Open. She’s the champion of the court and the winner of our hearts!

⏫ Met Gala had the most… 

We’ve been judging Met Gala looks fresh off the red carpet all morning, but the biggest thing that stood out (apart from Iman’s sun-inspired look) was the number of Black designers who dressed the stars this year!

⏫ The most groundbreaking NYFW runway ever

Moschino was back at New York Fashion Week after their two-year digital break. They truly came to represent the best in fashion. Their first act? Open the doors for disabled representation as Aaron Philip took to the runway in a glorious outfit!

Activist Idol? Masked Activist? No thank you!

The Activist is a new show announced by CBS, as the newest ‘talent show’ on a mission to find the next best ‘activist’. In each episode contestants will have to show they have what it takes to give their cause the spotlight. The show has been slammed as ‘dystopian’ and ‘tasteless’.

⏬ ‘Licking’ school items trending on TikTok

The Lick trend is taking over some parts of TikTok but it doesn’t mean what you think it does. ‘Lick’ in Gen Z slang means ‘to steal’, so students have been picking up random items like sanitizer dispensers and COVID tests to see how many they can get away with.

⏬ No shade to FB but those glasses aren’t it!

Facebook announced they’re partnering with Rayban to bring a pair of smart glasses into existence. Snap already tried that and failed.. And we’re still not convinced!

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.