Week of Oct 3rd
We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.
⏫ Squid Game has us gripped
The Squid Game is the TV show on everyone’s lips. The show is commonly perceived to be a critique of capitalism – a game (life) with illusory fairness (opportunities) where the winners and losers are based on luck (nepotism, connections etc). You know we’re living for all the symbolism!
⏫ TikTok getting into NFTs
NFTs have become all the rage this year. Now, TikTok has made a major push into monetizing its collection of viral digital moments. I know which one I’m getting!
⏫ Anti-vaxxers officially banned
Anti-vaxxers have been banned from YouTube. In a push to tackle misinformation, the platform will be banning creators who spread untruths about the vaccine. This reflects Gen Zers’ lack of appetite for indulging anti-vax with one-third of Gen Z cutting ties with a friend or family member who wouldn’t get the vaccine.
⏬ Bond: No Time to Meme
Daniel Craig appeared on SNL in March 2020 where he had the task of introducing The Weeknd as the musical act saying “Ladies and gentlemen, the Weeknd”. A Twitter account has been posting a clip of that religiously every Friday ever since giving it meme status – The Weeknd even tweeted about it. However, the Bond actor only became aware of it this week. Guess he really has no time to meme!
⏬ The “Is her in love with her?” video
The hottest debate on TikTok has been over this clip of a girl surprise visiting her long-distance boyfriend, the comment section is convinced that he doesn’t love her and it’s spawned many videos on the reasons why they believe it. Madness!
⏬ Senator Finsta
This week, Senator Richard Blumenthal asked a Facebook exec to close the option of creating a ‘finsta’, convinced it was something that the company offered. Facepalm… he really should read the Screenshot more often!
JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at firstname.lastname@example.org if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.