This Week in Hot Gen Z Trends

Week of Oct 18th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

⏫ Red flags everywhere!

If you’ve been anywhere near the internet this week, you must’ve seen it awash with these red flags. People have been sharing the red flags that make them do a double-take – from the serious and toxic to the light-hearted and fun. What’s your biggest red flag?

⏫ The meme pick-up line everyone’s laughing about

In their joint British GQ interview, Machine Gun Kelly revealed what he said to Megan Fox when they first met. Fox recalled she said he was ‘smelling of weed’ and the rapper responded by saying ‘I am Weed’. The weird encounter has spawned many memes and even has people DM-ing their fave celebs with ‘I am Weed’. Stranger things have happened!

⏫ Netflix confirms $$$quid game raking it in

Squid Game really hasn’t been out of the headlines since the show exploded in popularity a few weeks ago. Netflix has already said that the show is its biggest international hit, now confirming that it will drive up to $1 billion worth of value. 

Little Messy Blackfishing controversy

Last Friday, Jesy Nelson formerly of Little Mix released her debut solo single Boyz with a feature from Nicki Minaj. It wasn’t the song that caught people’s attention, rather it was allegations of her blackfishing. Blackfishing is when white people appear Black by enhancing certain features like an unusual level of tanning. Nelson was backed by Minaj who went on Instagram live to blast Nelson’s former bandmates who raised the issue with her. Little messy.

⏬ TikTok bans its biggest star Addison Rae

TikTok briefly banned Addison Rae, one of the platform’s biggest US stars, this week. The TikToker was kicked off for repeatedly breaking community guidelines, but her account was back up and running in no time.

⏬ Viral video gets Hooters uniform changed

Hooters has revamped their server uniforms, the bottoms uncomfortably left little to imagination. After a video went viral on TikTok, hitting 31m views, the company said that the outfit would be voluntary and servers could wear the less revealing uniforms. TikTok wins!

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.