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This Week in Hot Gen Z Trends

Week of Nov 22ndth

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.



⏫ Gen Z heroes BTS make history

K-pop superband and ultimate Gen Z favorites BTS have made history as the first non-American act to win Artist of the Year at the American Music Awards. The band went up against American icons like Ariana Grande, Taylor Swift and Drake to win the award. They really are breaking international barriers one record at a time!



⏫  We ❤️ English teachers

English teachers have been getting a lot of love this week. After Adele said she felt most inspired by her English teacher in her younger days at a recent broadcast show, she was surprised with said teacher making an appearance on the show – the popstar needed her make-up redoing after the moment. English teachers are the lifeblood of our schools, no hate it’s the truth!



⏫ Drizzy & Ye bury the hatchet

Drake and Kanye put their long-running feud behind them after they appeared at a comedy show together. Beautiful… now we’ll wait for the hits!



TikTok’s class action woes

TikTok has been served with a class-action lawsuit for breaching people’s privacy and for collecting data without consent. While the social platform has denied any guilt, they’ve decided to settle with $92m up for grabs for TikTok users in the US. 



⏬ Shawn & Camila in heartbreak hotel

This Gen Z glittering couple have broken up. PR love was never meant to last.



⏬ Spotify says bye to Shuffle button

Ok not that dramatic! Spotify has ended the Shuffle button being the default when listening to an album. After artists, including Adele and Lady Gaga, said albums should be enjoyed as a storytelling experience, Spotify took this action. It does make sense.




JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.