This Week in Hot Gen Z Trends

Week of April 12th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

Biden finally speaks up about this issue close to Gen Z

Joe Biden has finally spoken up about gun control and measures to stop it. As a generation scarred by school shootings and drills, it’s about damn time!

This song about spontaneity gets TikTok going

Natasha Bedingfield’s 2004 hit, ‘Unwritten’, has gone viral on TikTok, and yes there’s a dance for it too.

⏫ The first OnlyFans horror film is coming

Star of Pretty Little Liars, Ashley Benson, is producing a film for the creator platform, OnlyFans. The platform is associated with adult content, but this marks a pivot for the site as it attempts to go beyond its current reputation.

Radiohead’s TikTok debut is… Creep-y

The Gen X band is now on the Gen Z platform… and we’re like WTF at their first videos.

⏬ This lizard gets its 15 seconds of fame

A video of a lizard climbing a stack of shelves in a 7-11 went viral this week. Mood!

Khloe Kardashian opens up about criticism

Khloe Kardashian kicked up a storm when a picture of her went viral that she wanted to be taken down. In a separate post, she opened up about struggles with her body image after years of constant criticism, which then brought more abuse. Can we shut down the internet?

JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.