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This Week in Hot Gen Z Trends

Week of May 16th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.



⬆  This filter is making us SAD!

If you haven’t been pranked with this filter then you’re doing the internet wrong. This ultra-realistic Snap filter turns smiles upside down into a frown, and we literally can’t believe how real they look!



⬆   Famous Trans Gen Zer speaks

Zaya Wade, the 14-year-old daughter of basketball legend Dwayne Wade, spoke up about her coming out as trans alongside the struggles she faced being the daughter of a Black athletic legend in a male-centric sport. She talked about her identity being imposed on by others saying “as a trans person, once I came out, there was a lot of hateful comments about how I should grow my hair out long or fit into a certain version of femininity, even though that’s not true at all. That kind of advice is just trying to break you, but don’t let it.” She truly has more wisdom than many twice her age, read more here.



⬆   Product clearing Y2K regrets

With thin brows really popular at the moment with the Y2K cultural resurgence, many are trimming down their eyebrows with lasting effects. Rogaine is the product all the rage across TikTok for its ability to help eyebrow regrowth and people just can’t get enough of it. We’re not being paid by Rogaine’s makers, I promise!

⬇   Crypto takes BIG hit!

With talk about the dawn of Web3 speeding up, you haven’t stopped hearing the words crypto, metaverse and NFT for sustained periods of time in the last few months – we’re not even going to stop now. This week, the much-touted foundation of Web3 aka Crypto took a massive hit as more than $200bn was wiped from the markets, and even the most stable coin level-pegged with the dollar – terrra – took a massive hit. Here’s a Q&A guide to what’s next.

⬇   Gen Z done with this couple

We’re feeling like Machine Gun Kelly and Megan Fox really should ask for consent before sharing details about their relationship. After telling us that they keep vials of each others’ blood, this week they shared that Fox cut holes in the crotch of her pants so they have ease of access for s*x. Yes, I know… I’m sorry you needed to hear that. We’re over it.

⬇   Joe Rogan knocked off #1…

Rogan has been pushed off the #1 spot on the Spotify charts by the Batman podcast. It goes to show that the King of podcasts really isn’t unmovable as it was claimed during the ongoing controversy earlier this year. Give the people something different and exciting to listen to, and so they will!


JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.