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This Week in Hot Gen Z Trends

Week of May 17th

We’re sharing the biggest trends in Gen Z’s world this week. Want these trends sent directly to your inbox? Sign up for The Screenshot, our weekly Gen Z insights newsletter.

The A24 meme keeping the internet running

Someone made a viral meme ranking all the A24 (indie film house) actors on whether they’d be able to win them in a fight, and there were some hilarious responses from the stars!

The new Gen Z pop girl racking up the views!

Bella Poarch is the princess ruling the pop waves right now. The TikTok famous star has tallied up nearly 50m views on her debut single, Build a Bitch, in 3 days!

⏫ Free counselling helpline created in this Gen Z musician’s memory

The mother of late Gen Z rapper Juice WRLD has partnered with Crisis Text Line to bring a free mental health and counselling helpline for people struggling with their wellbeing.

Stop trying to make ‘Cheugy’ happen!

‘Cheugy’ is a word ascribed to Gen Z over the last week, but even we’re googling what it means! It’s taken to mean ‘being behind on trends’ but it seems the person writing about it isn’t looped into the Screenshot as it isn’t even Gen Z slang!

⏬ K-pop band BTS cancel outdated masculinity

BTS slammed toxic masculinity in their latest interview by pushing out ideas of outdated masculinity in favor of modern ideals of freeing individual expression. We stan!

The Gen Z Destiny’s Children we missed out on…

Gen Z icon H.E.R. recently shattered our hearts by telling us that the dream of having a super pop group with her (a pun – yay!), Kehlani and Zendaya nearly happened… I don’t know what to do with this information!


JUV Consulting is a Gen Z collective that works with companies to create purpose-driven and authentic marketing campaigns that engage young audiences. Contact us at info@juvconsulting.com if you would like to learn how to reach Gen Z, or sign up for our weekly newsletter, The Screenshot, to get Gen Z insights straight to your inbox.

Jawwad Mustafa is the Director of The Screenshot Newsletter. He’s always got a drink in hand - either peppermint tea, peach iced tea or a vanilla latte. If you see him with anything else, you’ll really need to vote for him as The Imposter. You can find his creativity on Instagram at @JawwadTheCreator.