From White to Yellow

Traditional whitepapers are a bit outdated for our taste. Gen Z is changing this tradition and incorporating our generation’s distinct color: Yellow. We proudly present our Gen Z Yellowpapers of trends + forecasts:

WebZ: A Decentralized Generation Z Divests

Evaluating young consumers’ relationship with Web3, from blockchains, to crypto, to NFTs, and more.

DECEMBER 2022

Gen Z In the Workplace

Analyzing The Changing Workforce Of Young, Highly Engaged Employees

APRIL 2022

2021: Looking Back & Moving Forward

A Look At The Trends And Behaviors Of Gen Z In The Past Year And What To Expect This Year

JANUARY 2022

Want to learn more?

Reach out to Shaina, CMO at JUV

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